CLÜME

Group | Leisure | Transient

With our expertise, you can solidify your hotel's presence in key markets, elevate brand visibility and maximize revenue opportunities. We deliver solutions that generate tangible results for hotels across the Group, Leisure, and Transient segments. Our team advocates and implements sales and marketing strategies that align with your revenue goals.

We offer tailored solutions to gain customer loyalty and shift market share for pre-opening teams, fully operational hotels, rebrands or system integrations.

Sales & Marketing

Competitive Set Analysis

Assess the performance of existing sales and marketing initiatives, including digital marketing campaigns and sales techniques, to determine their impact on revenue generation.

Review the hotel's market segmentation strategies and acquisition of target accounts to ensure alignment with comp set production, market drivers and overall revenue alignment.

Targeted marketing campaigns for Group, Leisure and Transient segments to facilitate access to key accounts and maximize revenue penetration.

Competitive Set Analysis

Conduct a comparative analysis of property against primary competitors to benchmark hotel's performance and increase market share.

Assess key performance indicators to identify strengths, weaknesses, areas for opportunity and threats (SWOT) compared to the comp set.

Develop strategies to improve market positioning, such as pricing adjustments, marketing tactics, service enhancements, or operational changes.

Revenue & Commercial Strategy

Evaluate historical revenue data to identify trends, performance, and areas of opportunity within the pricing strategy to achieve overall hotel goals.

Audit distribution channels, including online travel agencies (OTAs), direct booking platforms, and corporate partnerships. Identify opportunities to optimize channel mix, improve distribution efficiency, and maximize revenue potential while minimizing distribution costs.

Recommend revenue streams for Transient business, considering demand fluctuations to increase revenue potential throughout the year.

Interim Support & Task Force

Revenue & Commercial Strategy

Comprehensive subscription-based sales team services available at every management level.

Interim executives to maintain operational continuity during leadership transitions.

Accomplished professionals as task force during turnover to mitigate the risk of revenue loss while seeking permanent placement.

Team assistance for peak seasons, system integrations, pre-opening plans, acquisitions, and renovations.

HOTEL ADVISORY SERVICES

Group | Leisure | Transient

Sales & Marketing

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Revenue & Commercial Strategy

Revenue & Commercial Strategy

Revenue & Commercial Strategy

Interim Support & Task Force

Revenue & Commercial Strategy

Revenue & Commercial Strategy

"Elevate your expectations, elevate your future." - CLÜME

CLÜME

Let Us Help

HOTEL ADVISORY SERVICES

Group | Leisure | Transient

Sales & Marketing

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Competitive Set Analysis

Revenue & Commercial Strategy

Revenue & Commercial Strategy

Revenue & Commercial Strategy

Interim Support & Task Force

Revenue & Commercial Strategy

Revenue & Commercial Strategy

"Elevate your expectations, elevate your future." - CLÜME

CLÜME

Let Us Help

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